REC  Case file · MMNT-005 Brand film

Stella Artois

Reassuringly expensive, again

A vintage-tinged 30-second spot that treats a historic tagline like a brand-new idea.

▶ Roll the tape Let's Cook
Client
Stella Artois
Format
Spot · 16:9
Runtime
30s, 4K
Services
Concept, cinematography, producing, edit
The Tape
CH 01 · Reassuringly Expensive
0:30
SP · Stereo
● Hi-Fi
MMNT-005 · Reassuringly Expensive · SP
MMNT VD-2000 · Hi-Fi Stereo
The Brief

Reassuringly expensive.

Stella Artois already owned one of the great taglines in advertising: Reassuringly Expensive. We were asked to reimagine an old classic campaign, with the product up front and the feeling of decades past.

The direction: stylish, vintage, classic and detail-focused. Strong sound design. Nostalgia that nods back to the previous campaign without feeling like a rerun.

Stylish. Vintage. Classic. Detail-focused. Nostalgic.The style brief
The Moves

What we actually did.

Concept, cinematography, producing, edit. One crew, start to finish.

Take 1

Product first

The bottle is the star. Close, tactile and lit like it matters.

Take 2

Sound as a co-director

Strong sound design carries the mood. This is a spot made to be heard as much as seen.

Take 3

A tagline, treated as new

We took a historic line and shot it like it had never been used, so nostalgia reads as confidence instead of a throwback.

The Receipts

What it added up to.

30sOne spot
4KDelivery
1Tagline we kept

A single 30-second film that makes a decades-old line feel current. It's the kind of work that proves restraint can be the loudest choice in the room.

Contact Sheet

Frames from the tape.

Pulled straight from the footage. Click any frame to blow it up.

TC 00:00:07 · Reassuringly Expensive
TC 00:00:03 · Reassuringly Expensive
TC 00:00:22 · Reassuringly Expensive
TC 00:00:11 · Reassuringly Expensive
TC 00:00:26 · Reassuringly Expensive
TC 00:00:15 · Reassuringly Expensive
End Credits

Who made it.

Creative Director / DP
Alex Darke
Producer
Stefan Newman
Editor
Marquis Marasigan
In partnership with

Artisans on Fire

Keep Watching

More tapes.

Hilton case study▶ PLAYSP 1:00
MMNT-017HiltonTapestry Collection and more
Experience Scottsdale case study▶ PLAYSP 0:60
MMNT-008Experience ScottsdaleCinematic tourism campaign
Marriott Bonvoy case study▶ PLAYSP 0:15
MMNT-014Marriott BonvoyBoutique hotels
See every tape
Let's Roll

Let's
roll.

Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.

Let's Cook