REC Case file · MMNT-008 Streaming commercials

Experience Scottsdale

One destination, four kinds of traveler

Four cinematic 30-second spots for Scottsdale tourism, each aimed at a different reason to visit.

▶ Roll the tape Let's Cook

Client: Experience Scottsdale
Format: Streaming TV spots · 16:9
Runtime: 4 × 30s, 4K
Services: Concept, cinematography, production management, post

The Tape Rack

CH 01 · Wellness Warrior

0:30

SP · Stereo

● Hi-Fi

MMNT-008 · Wellness Warrior · SP

MMNT VD-2000 · Hi-Fi Stereo

Tape rack4 tapes

The Brief

One destination. Four travelers.

Scottsdale's tourism board needed streaming ads for the major platforms. Spots that make a trip feel enticing and unforgettable: modern, sleek and stylish, wellness-centric and health-focused, with vibrant color.

The board worked with MNTN, Quickframe and Momentous to concept and execute the latest round of streaming creative.

Modern. Sleek. Wellness-centric. Vibrant. Unforgettable.The style brief

The Moves

What we actually did.

Concept, cinematography, production management, post. One crew, start to finish.

Take 1

Four audiences, four spots

Wellness Warrior, Foodies, Family Fun and Art. One city, four reasons to book, each given its own film.

Take 2

Streaming-grade craft

Finished in 4K, because streaming is a lean-back screen and the image has to hold up there.

Take 3

Concept to delivery

We concepted and executed the whole campaign, alongside MNTN and Quickframe.

The Receipts

What it added up to.

4Spots

30sEach

4KDelivery

4Traveler types

A campaign that treats a destination like a product with segments, then gives each segment a cinematic reason to show up. It's the template for how we'd approach any tourism or hospitality brand with more than one audience.

Contact Sheet