REC Case file · MMNT-023 YouTube long-form

Maria Wendt

From webcam to real production

Maria Wendt's YouTube videos used to be a webcam and a screen recording. We moved them onto a designed set with whiteboards and motion graphics, and the first eight have drawn over 100K views.

▶ Roll the tape Let's Cook

Client: Maria Wendt
Platform: YouTube
Format: Long-form · 16:9
Deliverables: 8 videos, 3 min to 1 hr 28
Services: Production, edit, motion graphics

The Tape Rack

CH 01 · How To Use Instagram To Sell Digital Products (Free Course)

1:28:42

SP · Stereo

● Hi-Fi

MMNT-023 · How To Use Instagram To Sell Digital Products (Free Course) · SP

MMNT VD-2000 · Hi-Fi Stereo

Tape rack8 tapes

The Brief

Eight videos. 100K+ views.

Maria Wendt teaches people how to sell digital products, and YouTube is where a lot of them find her. Her videos had been made the simple way: a webcam and a screen recording.

The goal was to uplevel them. Make every video look and feel produced, and keep Maria as the reason to watch.

The Moves

What we actually did.

Production, edit, motion graphics. One crew, start to finish.

Take 1

A set, not a webcam

The videos moved onto a designed set, a teal wall, a couch and a whiteboard, shot from several angles so there is always somewhere to cut.

Take 2

The whiteboard does the teaching

Step-by-step plans and lists get drawn out on the board, so a seven-day plan or five automations is something you can see as well as hear.

Take 3

Graphics that carry the point

Numbered callouts, key stats and on-screen examples land while she says them: Truth #2, #1, $900,000 for the month.

Take 4

Same look at every length

From a three-minute niche breakdown to a free course that runs an hour and a half, the videos read as one channel.

The Receipts

What it added up to.

8Videos

100K+Views across the first eight

41KViews on the free course

1:28Longest video, hr:min

The first eight videos have drawn over 100K views. The free Instagram course leads with 41K, and the most-profitable-niche breakdown follows with 20K.

The same upgrade holds at every length, from a three-minute breakdown to a free course of an hour and a half.

Contact Sheet