Scale from the first frame
A name that big needs a trailer that behaves like a trailer.
REC Case file · MMNT-010
Channel launch
The Rock
Ascendance
A two-minute trailer for The Rock's YouTube channel launch.
- Client
- The Rock
- Format
- YouTube trailer · 16:9
- Runtime
- 1:59
- Services
- Trailer production
The Tape
CH 01 · Ascendance: The Trailer
1:59
SP · Stereo
● Hi-Fi
MMNT-010 · Ascendance: The Trailer · SP
MMNT VD-2000 · Hi-Fi Stereo
The Brief
1.8 million views.
A channel launch only gets one first impression. For The Rock's YouTube channel, that first impression was Ascendance, a trailer built to open with scale.
The Moves
What we actually did.
Trailer production. One crew, start to finish.
Made to open a channel
The job isn't just to look good. It's to make a new subscriber want the next video.
The Receipts
What it added up to.
1.8MViews on the trailer
1:59Runtime
1Channel launched
Ascendance passed 1.8M views. For a channel launch, that's the number that matters: proof the first impression turned into attention.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production
- Momentous
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook