UGC energy, produced properly
It looks like a creator's video and holds up like a campaign. Sound, framing and edit are all deliberate.
REC Case file · MMNT-015
Creator-style content
HP
Real people, real laptops
Five creator-style concepts, ten cuts, all showing an HP laptop in everyday life.
- Client
- HP
- Format
- Creator-style video · 9:16
- Deliverables
- 5 concepts, 10 cuts, 20-42s
- Services
- Production, edit
The Tape Rack
CH 01 · Unboxing
0:22
SP · Stereo
● Hi-Fi
MMNT-015 · Unboxing · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack5 tapes
The Brief
Authentic, on purpose.
Tech gets believed when it looks like it lives in someone's actual day. For HP we made ten creator-style cuts across five concepts: handheld, personal, and shot where people really use a laptop.
The Moves
What we actually did.
Production, edit. One crew, start to finish.
Product in the real world
On the couch, at a café table, in a living room. The laptop earns its screen time by being used.
The Receipts
What it added up to.
5Concepts
10Cuts
20-42sEach
9:16Vertical-first
Five short, human concepts that sit comfortably next to a creator's own posts. It's the format brands keep asking us for: authentic enough for the feed, built well enough for the brand.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production
- Momentous
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook