I'm Alex. Filmmaker, content creator, and self-proclaimed movie buff.

ABOUT

It all started with a love of magic tricks and a fascination with movie special effects.

As the shyest kid in any room, I'd often retreat into my own imagination, finding comfort in the flickering light of movies and the quiet corners of my world. Everything changed when I discovered magic.

There was something powerful about creating moments of wonder for others – it gave me a voice without having to speak. This newfound confidence led me to acting, but it was the revelation that movies were essentially grand-scale magic tricks that truly captured my heart. The parallel was perfect: both magicians and filmmakers craft illusions, misdirect attention, and create moments of astonishment.

This realization drew me to USC's film program, where the shy kid who once hid from attention learned to direct it. Los Angeles became my home for nearly two decades, where I transformed my love of deception and wonder into a professional career in the film industry, crafting movie magic for audiences worldwide.

WHAT I STAND FOR

In Theaters > At Home

Mexican Food (Always) Imperfect Can Be Perfect

Open the Good Stuff

Fun Must Be Practiced

Work Smart AND Hard

How

the Story

Ends

Festival-winning indie films, Emmy-winning TV shows, Clio-shortlisted ad campaigns, and a newfound love of short form.

During my years in Los Angeles, life took unexpected turns that reshaped my path. The pandemic brought the city to a standstill, and amid this global crisis, I faced a significant professional shift when Larry King's show, where I served as director of photography and collaborated closely with him for over eight years, came to an end.

The shuttering of the company marked the close of an incredible chapter – one where I had the privilege of working alongside a broadcasting legend, capturing countless historic interviews and moments that shaped media history.

These pivotal moments, combined with the beautiful beginnings of my own family, led me back to my roots in Las Vegas, where the familiar glow of the desert city welcomed me home.

Here, I found my true calling in creating branded content, commercials, and social videos. Working with top-tier agencies and global brands has become more than just a career – it's become my passion.

Running a business that brings others' stories to life through creative storytelling has given me a sense of purpose I never expected. Every project is a new opportunity to transform someone's vision into reality, and I find genuine fulfillment in helping brands connect with their audiences in meaningful ways.

Alex Darke

Founder + CEO, Momentous

A FEW OF MY

FAVORITE THINGS

OBSESSED WITH

my wife and 2 kids


NEVER WITHOUT MY

yeti water bottle


VOTED MOST LIKELY TO

win an Oscar


SELF CARE IS

sleeping past 7am


TAKE MY MONEY

aputure (always)


SECRET TALENT

mind reading


ORDER ME

an old fashioned


PUT ME ON A PLANE TO

the greek islands


THE IT LIST

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